Research Conducted at Macao Polytechnic Institute Has Updated Our Knowledge about Interactive Marketing (How Social Media Advertising Features Influence Consumption and Sharing Intentions: the Mediation of Customer Engagement)

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Period18 Apr 2023

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Media coverage

  • TitleResearch Conducted at Macao Polytechnic Institute Has Updated Our Knowledge about Interactive Marketing (How Social Media Advertising Features Influence Consumption and Sharing Intentions: the Mediation of Customer Engagement)
    Media name/outletDaily Marketing News
    Country/TerritoryUnited States
    Date18/04/23
    PersonsCHUNLI JI, SUSANA MARGARIDA BAPTISTA MIEIRO, GUIHAI HUANG
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