Research Conducted at Macao Polytechnic Institute Has Updated Our Knowledge about Interactive Marketing (How Social Media Advertising Features Influence Consumption and Sharing Intentions: the Mediation of Customer Engagement)

Media coverage

• Title	Research Conducted at Macao Polytechnic Institute Has Updated Our Knowledge about Interactive Marketing (How Social Media Advertising Features Influence Consumption and Sharing Intentions: the Mediation of Customer Engagement)
  Media name/outlet	Daily Marketing News
  Country/Territory	United States
  Date	18/04/23
  Persons	CHUNLI JI, SUSANA MARGARIDA BAPTISTA MIEIRO, GUIHAI HUANG