Abstract
Previous studies mainly focused on city image after tourist visit and intention to revisit, but neglected the study of city image and tourism intention before tourism. We first developed a concept model about off-site exhibition before tourism to analyze the influence between the city image and travel intention. We chose Vitality Macau Promotion Week hosted in Changsha city as a sample of off-cite exhibition and collected total of 393 valid questionnaires with a non-random survey. The results were that off-site exhibition has a significant positive effect on city image and travel intention respectively. City image has a significant positive effect on travel intention, where off-site exhibition has a significant mediator effect within city image and travel intention. An implication is that off-site exhibition can be one of variables effecting tourist's decision and be used for enhancement of city image and travel intention as a promotion tool for those exhibition originators.
| Translated title of the contribution | Impact of off-site exhibitions promotion on city image and travel intentions ——A case of Dynamic Vitality Promotion Week |
|---|---|
| Original language | Chinese (Traditional) |
| Pages (from-to) | 428-438 |
| Number of pages | 11 |
| Journal | World Regional Studies |
| Volume | 29 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2020 |
Keywords
- Dynamic Vitality Promotion Week
- Macau
- city image
- exhibitions
- travel intention