异地展览会推广对城市形象与旅游意愿的影响——以活力澳门推广周为例

Translated title of the contribution: Impact of off-site exhibitions promotion on city image and travel intentions ——A case of Dynamic Vitality Promotion Week

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)

Abstract

Previous studies mainly focused on city image after tourist visit and intention to revisit, but neglected the study of city image and tourism intention before tourism. We first developed a concept model about off-site exhibition before tourism to analyze the influence between the city image and travel intention. We chose Vitality Macau Promotion Week hosted in Changsha city as a sample of off-cite exhibition and collected total of 393 valid questionnaires with a non-random survey. The results were that off-site exhibition has a significant positive effect on city image and travel intention respectively. City image has a significant positive effect on travel intention, where off-site exhibition has a significant mediator effect within city image and travel intention. An implication is that off-site exhibition can be one of variables effecting tourist's decision and be used for enhancement of city image and travel intention as a promotion tool for those exhibition originators.

Translated title of the contributionImpact of off-site exhibitions promotion on city image and travel intentions ——A case of Dynamic Vitality Promotion Week
Original languageChinese (Traditional)
Pages (from-to)428-438
Number of pages11
JournalWorld Regional Studies
Volume29
Issue number2
DOIs
Publication statusPublished - 2020

Keywords

  • Dynamic Vitality Promotion Week
  • Macau
  • city image
  • exhibitions
  • travel intention

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