TY - JOUR
T1 - An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior
AU - Cheung, Millissa F.Y.
AU - To, W. M.
N1 - Publisher Copyright:
© 2019
PY - 2019/9
Y1 - 2019/9
N2 - This study proposed an extended value-attitude-behavior model to explain for consumers' green purchase behavior and validated this model on a random sample of 399 Chinese consumers in Hong Kong. Results of structural equation modelling showed that consumers' environmental consciousness (value)strongly influenced their attitude towards environmental issues and towards eco-social benefits (attitude), which in turn exerted positive effects on their green purchase behavior (behavior). Green product information was found to be a key determinant of consumers’ green purchase behavior. Moreover, high quality green products were reported to moderate the relationships between attitude towards eco-social benefits and green purchase behavior and between green product information and green purchase behavior, but not on the relationship between attitude toward environmental issues and green purchase behavior.
AB - This study proposed an extended value-attitude-behavior model to explain for consumers' green purchase behavior and validated this model on a random sample of 399 Chinese consumers in Hong Kong. Results of structural equation modelling showed that consumers' environmental consciousness (value)strongly influenced their attitude towards environmental issues and towards eco-social benefits (attitude), which in turn exerted positive effects on their green purchase behavior (behavior). Green product information was found to be a key determinant of consumers’ green purchase behavior. Moreover, high quality green products were reported to moderate the relationships between attitude towards eco-social benefits and green purchase behavior and between green product information and green purchase behavior, but not on the relationship between attitude toward environmental issues and green purchase behavior.
KW - Attitude towards eco-social benefits
KW - Attitude towards environmental issues
KW - Environmental consciousness
KW - Green product information
KW - Green product quality
KW - Green purchase behavior
UR - http://www.scopus.com/inward/record.url?scp=85065400337&partnerID=8YFLogxK
U2 - 10.1016/j.jretconser.2019.04.006
DO - 10.1016/j.jretconser.2019.04.006
M3 - Article
AN - SCOPUS:85065400337
SN - 0969-6989
VL - 50
SP - 145
EP - 153
JO - Journal of Retailing and Consumer Services
JF - Journal of Retailing and Consumer Services
ER -
