## Abstract

Based on text analysis, public big data management is studied. The public data management of Mount Wutai tourism network travel notes is discussed. The positive, neutral, and negative effects of the naive Bayesian classification model and decision tree classification model on the tourism sentiment attitude of Mount Wutai are compared. The relationship between tourism resources, tourism facilities, tourism services, tourism environment, and tourism sentiment and attitude of Wutai Mountain is analyzed. The results show that the true positive rate, true negative rate, and F-measure of the Bayesian decision tree classifier to classify positive text are 86.64%, 81.27%, and 84.62%, respectively. The true positive rate for neutral text is 82.05%, the true negative rate is 78.89%, and the F-measure is 77.11%. The true positive rate for negative text is 83.67%, the true negative rate is 98.29%, and the F-measure is 82.83%. The Bayesian decision tree classifier can evaluate positive and negative texts better than neutral texts. The true positive rate of the C4.5 decision tree classifier for positive text is 91.44%, the true negative rate is 86.57%, and the F-measure is 89.45%. The true positive rate for neutral text is 90.17%, the true negative rate is 83.28%, and the F-measure is 84.06%. The true positive rate for negative text is 91.84%, the true negative rate is 99.05%, and the F-measure is 90.91%. The decision tree classifier has a better evaluation effect on positive and negative texts than on neutral texts. The ROC curve of the evaluation effect of the two classifiers shows that the evaluation effect of the two classifiers has a better evaluation effect on positive text than that of the neutral and negative texts, and the evaluation effect of the C4.5 decision tree classifier is better than that of the Bayesian classifier. The promotion degree of tourism resources and facilities in forwarding online travel notes is obviously higher, and there is a high correlation between tourism resources and facilities and forward online travel notes. In negative online travel notes, the promotion degree of tourism service and tourism environment is high, and the correlation between tourism service and tourism environment and negative online travel notes is high. In summary, improving the quality of tourism services and the tourism environment of Mount Wutai scenic spots can better enhance the recognition and satisfaction of tourists with Mount Wutai tourism.

Original language | English |
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Article number | 1815170 |

Journal | Mathematical Problems in Engineering |

Volume | 2022 |

DOIs | |

Publication status | Published - 2022 |

Externally published | Yes |