Are tourists satisfied with the map at hand?

Libo Yan, Maria Younghee Lee

Research output: Contribution to journalArticlepeer-review

10 Citations (Scopus)

Abstract

Tourist maps of a given destination offer information to tourists on its geographical environment and tourist sites of interest. This sort of information service is important for tourists unless they are very familiar with their destinations. This study mainly concerns with tourists' satisfaction with this geographical and touristic information service which has been neglected in the existing literature. The study, using Macau as a case, was designed to explore tourists' evaluation of tourist maps and the determining factors of the overall satisfaction, which were mainly involved in the content and design of tourist maps. The control variables including demographics and trip features were also examined. It was found that respondents were, in general, satisfied with the tourist map they used for sightseeing; however, their attitudes towards various elements of map content and design differed. These attitudes reflected by the data have implications for tourist map design and distribution in the future.

Original languageEnglish
Pages (from-to)1048-1058
Number of pages11
JournalCurrent Issues in Tourism
Volume18
Issue number11
DOIs
Publication statusPublished - 2 Nov 2015
Externally publishedYes

Keywords

  • Macau
  • map content
  • map design
  • satisfaction
  • tourist map

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