Convention and exhibition period: Extending model based on the network

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The exhibition effect is often deduced because the physical exhibition organizers were perplexed in a limit display space, logistic expenditure and short visiting time comparing with physical exhibition participants. In order to improve the effect of physical convention, the development of modern network technology and electronic commerce technology provides a reality for both traditional exhibitors and organizers. In this paper we discuss the new exhibition model based on the network technology, integrating the virtual display and physical exhibition together, which makes the combination of traditional exhibition period in actually forward extension and extended backward. By using of virtual network display, the life cycle of physical brand exhibition will also be prolonged.

Original languageEnglish
Title of host publicationICEMSI 2013 - 2013 International Conference on Engineering, Management Science and Innovation
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781479935574
DOIs
Publication statusPublished - 30 Sept 2013
Externally publishedYes
Event2013 International Conference on Engineering, Management Science and Innovation, ICEMSI 2013 - Taipa, Macao
Duration: 28 Jun 201330 Jun 2013

Publication series

NameICEMSI 2013 - 2013 International Conference on Engineering, Management Science and Innovation

Conference

Conference2013 International Conference on Engineering, Management Science and Innovation, ICEMSI 2013
Country/TerritoryMacao
CityTaipa
Period28/06/1330/06/13

Keywords

  • Convention and Exhibition
  • Network Technology
  • Network Technology
  • Online Exhibit
  • Physical Exhibition Introduction
  • Virtual Exhibition

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