TY - JOUR
T1 - Destination choice of cross-border Chinese students
T2 - an importance-performance analysis
AU - To, W. M.
AU - Lung, Jane W.Y.
AU - Lai, Linda S.L.
AU - Lai, T. M.
PY - 2014
Y1 - 2014
N2 - Higher education institutions are competing with one another to recruit students. As a major developing country with emphasis on human capital development, China has the largest group of tertiary students studying locally and aboard, including cross-border students in the Greater China region. This paper examines the destination choice of cross-border Chinese students. The empirical findings reveal that the most important attributes are programme reputation, recognition of university qualifications, availability of course information, safety and cost of living in the host cities. Importance-performance analysis was applied to the survey data. Results show that students are satisfied with the safety aspect, but not with the cost of living. Regression analysis indicates that student satisfaction was significantly affected by the perceived value of the programme, followed by accessibility. These findings can help improve the quality of education services of higher education administration by addressing the perceptions and concerns of cross-border Chinese students.
AB - Higher education institutions are competing with one another to recruit students. As a major developing country with emphasis on human capital development, China has the largest group of tertiary students studying locally and aboard, including cross-border students in the Greater China region. This paper examines the destination choice of cross-border Chinese students. The empirical findings reveal that the most important attributes are programme reputation, recognition of university qualifications, availability of course information, safety and cost of living in the host cities. Importance-performance analysis was applied to the survey data. Results show that students are satisfied with the safety aspect, but not with the cost of living. Regression analysis indicates that student satisfaction was significantly affected by the perceived value of the programme, followed by accessibility. These findings can help improve the quality of education services of higher education administration by addressing the perceptions and concerns of cross-border Chinese students.
KW - cross-border Chinese students
KW - destination choice
KW - importance-performance analysis
UR - http://www.scopus.com/inward/record.url?scp=84890788648&partnerID=8YFLogxK
U2 - 10.1080/03055698.2013.858615
DO - 10.1080/03055698.2013.858615
M3 - Article
AN - SCOPUS:84890788648
SN - 0305-5698
VL - 40
SP - 63
EP - 80
JO - Educational Studies
JF - Educational Studies
IS - 1
ER -