Effect of management commitment to internal marketing on employee work attitude

W. M. To, E. F. Martin, Billy T.W. Yu

Research output: Contribution to journalArticlepeer-review

51 Citations (Scopus)

Abstract

The present study examines the effect of management commitment to internal marketing on employee work attitude through internal marketing practices. Data were collected from 201 full-time employees of four-star and above hotels in Macao SAR, China. The results of structural equation modeling showed that management commitment to internal marketing related to internal marketing practices including formal and informal internal communications, while formal internal communication facilitated informal internal communication. Moreover, management commitment to internal marketing and informal internal communication affected employee work attitude. The current study contributes to a deeper understanding of the internal service-profit chain.

Original languageEnglish
Pages (from-to)14-21
Number of pages8
JournalInternational Journal of Hospitality Management
Volume45
DOIs
Publication statusPublished - 1 Feb 2015

Keywords

  • Employee work attitude (EWA)
  • Hotels
  • Internal marketing practices
  • Macao SAR
  • Management commitment to internal marketing (MCIM)

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