Exploring the Impact of Artificial Intelligence on Knowledge Management in Automotive Manufacturing within Different Cultures: China and Germany as Examples

Rui Wang, Yifen Yin

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This study explores the impact of artificial intelligence (AI) on knowledge management (KM) in the automotive manufacturing industry with a focus on different cultural contexts in China and Germany. The role of cultural factors on the effectiveness of AI in KM practices is explored by comparing automobile manufacturers in China and Germany. This study uses case studies to compare, and contrast leading automotive manufacturers in both countries and combines industry reports, papers journals, and other digital resources on the Internet to explore how the manufacturing industry can use AI technology to improve efficiency in the KM process. In addition, the study explores the impact of culture on organizational structure, decision-making, and employee engagement with new technologies within a company. The preliminary findings suggest differences in the understanding and use of AI and KM between China and Germany due to their different history, culture, and level of economic development. In China, the integration of AI into KM is driven by rapid technological advances and strong government support, focusing on efficiency and scalability. In contrast, German companies show more caution, emphasizing accuracy, reliability, and augmentation of human expertise. These differences reflect broader cultural attitudes toward technology and innovation in both countries. The study contributes to the understanding of the interaction between AI and KM in the context of cultural differences. The findings will have important implications for subsequent AI research and policy development.

Original languageEnglish
Title of host publicationProceedings of the 25th European Conference on Knowledge Management, ECKM 2024
EditorsNora Obermayer, Andrea Bencsik
PublisherAcademic Conferences and Publishing International Limited
Pages1051-1061
Number of pages11
ISBN (Electronic)9781917204101
DOIs
Publication statusPublished - 2024
Event25th European Conference on Knowledge Management, ECKM 2024 - Veszprem, Hungary
Duration: 5 Sept 20246 Sept 2024

Publication series

NameProceedings of the European Conference on Knowledge Management, ECKM
Volume2024-September
ISSN (Print)2048-8963
ISSN (Electronic)2048-8971

Conference

Conference25th European Conference on Knowledge Management, ECKM 2024
Country/TerritoryHungary
CityVeszprem
Period5/09/246/09/24

Keywords

  • Artificial Intelligence
  • Automotive Manufacturing Industry
  • Knowledge Management

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