TY - JOUR
T1 - Framing Covid-19 reporting in the Macau Daily News using metaphors and gain/loss prospects
T2 - a war for collective gains
AU - Wang, Vincent X.
AU - Chen, Xi
AU - Lim, Lily
AU - Huang, Chu Ren
N1 - Publisher Copyright:
© 2023, Springer Nature Limited.
PY - 2023/12
Y1 - 2023/12
N2 - This study investigates the use of metaphors and the prospect of gain/loss conveyed in the coverage of the pandemic in a leading conventional news outlet in Macau. We discovered that war metaphors have predominantly been used in reports in the Macau Daily News, and have identified three sets of lexical expressions used in these metaphors. The main themes conveyed by the war metaphors include describing the gravity of the situation, communicating anti-pandemic measures, and urging the public to participate in anti-pandemic efforts. In addition, the persuasive messages contained in the appeals for joint action are examined in terms of gain/loss frames and collectivistic versus individualistic appeals. We argue for an analytical framework that encompasses both conceptual metaphors and gain/loss framing in subsequent studies on persuasive messaging.
AB - This study investigates the use of metaphors and the prospect of gain/loss conveyed in the coverage of the pandemic in a leading conventional news outlet in Macau. We discovered that war metaphors have predominantly been used in reports in the Macau Daily News, and have identified three sets of lexical expressions used in these metaphors. The main themes conveyed by the war metaphors include describing the gravity of the situation, communicating anti-pandemic measures, and urging the public to participate in anti-pandemic efforts. In addition, the persuasive messages contained in the appeals for joint action are examined in terms of gain/loss frames and collectivistic versus individualistic appeals. We argue for an analytical framework that encompasses both conceptual metaphors and gain/loss framing in subsequent studies on persuasive messaging.
UR - http://www.scopus.com/inward/record.url?scp=85167462471&partnerID=8YFLogxK
U2 - 10.1057/s41599-023-01994-3
DO - 10.1057/s41599-023-01994-3
M3 - Article
AN - SCOPUS:85167462471
SN - 2662-9992
VL - 10
JO - Humanities and Social Sciences Communications
JF - Humanities and Social Sciences Communications
IS - 1
M1 - 482
ER -