Government Subsidy Strategies Considering Greenness on Agricultural Product E-Commerce Supply Chain

Fangfang Guo, Tao Zhang, Xiuquan Huang, Yaoguang Zhong

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)

Abstract

Based on the Stackelberg game theory, this paper explores the incentive effects of five government subsidy strategies on agricultural products in e-commerce. A two-tier e-commerce supply chain of one farmer and one e-commerce platform is constructed to examine the impact of five different government subsidy strategies on the greenness of an agricultural product, the wholesale price, the selling price, and the profit of the supply chain. The results show that the effect of offering government subsidies is significant. Also, the direct subsidization from the government to a farmer has the maximum effect on the sales and greenness of the agricultural product. The results of this study provide policy implications for governments in establishing a sustainable mechanism through direct subsidization.

Original languageEnglish
Article number1662
JournalMathematics
Volume11
Issue number7
DOIs
Publication statusPublished - Apr 2023

Keywords

  • Stackelberg game
  • agricultural products supply chain
  • government subsidies
  • greenness

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