Travel agency–related degree courses have long been offered for those interested in travel and tourism management. However, some students or even instructors have come to perceive these courses as difficult and insignificant. One reason for this is that travel agency operations and management is viewed by many as a sunset business in the contemporary world. Therefore, academic research in this area has been sparse. Given this gap in knowledge, the current research was conducted to review the literature on travel agency operations and management and to survey students in order to capture their understanding and perceptions. The results shed some light for instructors in terms of future delivery of captioned courses.
- Importance-performance analysis
- Student motivation
- Travel agency course