TY - JOUR
T1 - Macau gambling industry
T2 - current challenges and opportunities next decade
AU - Liu, Matthew Tingchi
AU - Chang, Tina Tsing Gya
AU - Loi, Edmund H.N.
AU - Chan, Andrew Chi Hong
N1 - Publisher Copyright:
© 2015, Emerald Group Publishing Limited.
PY - 2015/1/1
Y1 - 2015/1/1
N2 - Purpose – The viewpoints from industry briefly review the success in last decade, analyze what challenges and difficulties came across currently and forecast opportunities/development in next decade of Macau gambling industry. The paper aims to discuss these issues. Design/methodology/approach – Practitioners from banking and gambling industries offered their cutting-edged analysis and viewpoints with scholars’ observation. Findings – Macroeconomic and political factors in China are the principal direct cause of Macau’s gambling revenue decline in 2014, implicating the vulnerability and unsustainability associated with the VIP business model of gambling industry. Although Macau continues to face challenges since late 2014, the prospect of Macau gambling industry is still optimistic in the long term, as there are emerging positive catalysts which will boost demand. From casino operators’ perspective, they should continue to try to increase revenue from mass market and non-gambling business by relocating the resource and adding more non-gambling amenities. Originality/value – This paper provides a fresh perspective, and a new line of thinking with regard to how gambling industry in Macau will develop in next decade since 2015. It therefore potentially directs a new path of research in the area.
AB - Purpose – The viewpoints from industry briefly review the success in last decade, analyze what challenges and difficulties came across currently and forecast opportunities/development in next decade of Macau gambling industry. The paper aims to discuss these issues. Design/methodology/approach – Practitioners from banking and gambling industries offered their cutting-edged analysis and viewpoints with scholars’ observation. Findings – Macroeconomic and political factors in China are the principal direct cause of Macau’s gambling revenue decline in 2014, implicating the vulnerability and unsustainability associated with the VIP business model of gambling industry. Although Macau continues to face challenges since late 2014, the prospect of Macau gambling industry is still optimistic in the long term, as there are emerging positive catalysts which will boost demand. From casino operators’ perspective, they should continue to try to increase revenue from mass market and non-gambling business by relocating the resource and adding more non-gambling amenities. Originality/value – This paper provides a fresh perspective, and a new line of thinking with regard to how gambling industry in Macau will develop in next decade since 2015. It therefore potentially directs a new path of research in the area.
KW - Diversification
KW - Gambling industry
KW - Global business
KW - Macau
KW - Macro marketing
KW - VIP market
UR - http://www.scopus.com/inward/record.url?scp=84944528767&partnerID=8YFLogxK
U2 - 10.1108/APJML-03-2015-0045
DO - 10.1108/APJML-03-2015-0045
M3 - Article
AN - SCOPUS:84944528767
SN - 1355-5855
VL - 27
SP - 499
EP - 512
JO - Asia Pacific Journal of Marketing and Logistics
JF - Asia Pacific Journal of Marketing and Logistics
IS - 3
ER -