@inproceedings{a64581f81c434fe1a7c6351f5a4115b9,
title = "Omni-Channel and Marketing Communication in Second-Hand Luxury Trade Business: Examples from Two Leading Companies in the USA and China",
abstract = "The study aims to investigate the second-hand luxury omni-channel trade business by reviewing global and Chinese literature and case studies. Through studying two successful industrial leaders (in the USA and China) on their omni-channel strategy with a resource-based view (RBV) model, technology application and resource allocation (between online and offline channels as a whole omni-channel platform) are necessary for integration to secure supply chain. The seamless service, the authentication standardisation, and the lifestyle community are essential elements for omni-channel development. This study can help second-hand luxury business who is looking for an omni-channel integration or transformation to gather relevant insights for strategic considerations.",
keywords = "Circular economy, Omni-channel retail, Pre-owned luxury, Second-hand luxury, Sustainable fashion",
author = "Deng, {Kathryn Bei} and Liu, {Matthew Tingchi} and Wang, {Sharon Xiao} and Loi, {Hoi Ngan}",
note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.; International Conference on Marketing and Technologies, ICMarkTech 2023 ; Conference date: 30-11-2023 Through 02-12-2023",
year = "2025",
doi = "10.1007/978-981-97-3698-0_30",
language = "English",
isbn = "9789819736973",
series = "Smart Innovation, Systems and Technologies",
publisher = "Springer Science and Business Media Deutschland GmbH",
pages = "425--441",
editor = "Reis, {Jos{\'e} Lu{\'i}s} and Peter, {Marc K.} and Reis, {Lu{\'i}s Paulo} and Zorica Bogdanovic",
booktitle = "Marketing and Smart Technologies - Proceedings of ICMarkTech 2023",
address = "Germany",
}
