Omni-Channel and Marketing Communication in Second-Hand Luxury Trade Business: Examples from Two Leading Companies in the USA and China

Kathryn Bei Deng; Matthew Tingchi Liu; Sharon Xiao Wang; Hoi Ngan Loi

doi:10.1007/978-981-97-3698-0_30

Omni-Channel and Marketing Communication in Second-Hand Luxury Trade Business: Examples from Two Leading Companies in the USA and China

Kathryn Bei Deng
, Matthew Tingchi Liu
, Sharon Xiao Wang
, Hoi Ngan Loi

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The study aims to investigate the second-hand luxury omni-channel trade business by reviewing global and Chinese literature and case studies. Through studying two successful industrial leaders (in the USA and China) on their omni-channel strategy with a resource-based view (RBV) model, technology application and resource allocation (between online and offline channels as a whole omni-channel platform) are necessary for integration to secure supply chain. The seamless service, the authentication standardisation, and the lifestyle community are essential elements for omni-channel development. This study can help second-hand luxury business who is looking for an omni-channel integration or transformation to gather relevant insights for strategic considerations.

Original language	English
Title of host publication	Marketing and Smart Technologies - Proceedings of ICMarkTech 2023
Editors	José Luís Reis, Marc K. Peter, Luís Paulo Reis, Zorica Bogdanovic
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	425-441
Number of pages	17
ISBN (Print)	9789819736973
DOIs	https://doi.org/10.1007/978-981-97-3698-0_30
Publication status	Published - 2025
Externally published	Yes
Event	International Conference on Marketing and Technologies, ICMarkTech 2023 - Prague, Czech Republic Duration: 30 Nov 2023 → 2 Dec 2023

Publication series

Name	Smart Innovation, Systems and Technologies
Volume	393
ISSN (Print)	2190-3018
ISSN (Electronic)	2190-3026

Conference

Conference	International Conference on Marketing and Technologies, ICMarkTech 2023
Country/Territory	Czech Republic
City	Prague
Period	30/11/23 → 2/12/23

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth
SDG 12 Responsible Consumption and Production

Keywords

Circular economy
Omni-channel retail
Pre-owned luxury
Second-hand luxury
Sustainable fashion

Access to Document

10.1007/978-981-97-3698-0_30

Cite this

Deng, K. B., Liu, M. T., Wang, S. X., & Loi, H. N. (2025). Omni-Channel and Marketing Communication in Second-Hand Luxury Trade Business: Examples from Two Leading Companies in the USA and China. In J. L. Reis, M. K. Peter, L. P. Reis, & Z. Bogdanovic (Eds.), Marketing and Smart Technologies - Proceedings of ICMarkTech 2023 (pp. 425-441). (Smart Innovation, Systems and Technologies; Vol. 393). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-981-97-3698-0_30

Deng, Kathryn Bei ; Liu, Matthew Tingchi ; Wang, Sharon Xiao et al. / Omni-Channel and Marketing Communication in Second-Hand Luxury Trade Business : Examples from Two Leading Companies in the USA and China. Marketing and Smart Technologies - Proceedings of ICMarkTech 2023. editor / José Luís Reis ; Marc K. Peter ; Luís Paulo Reis ; Zorica Bogdanovic. Springer Science and Business Media Deutschland GmbH, 2025. pp. 425-441 (Smart Innovation, Systems and Technologies).

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title = "Omni-Channel and Marketing Communication in Second-Hand Luxury Trade Business: Examples from Two Leading Companies in the USA and China",

abstract = "The study aims to investigate the second-hand luxury omni-channel trade business by reviewing global and Chinese literature and case studies. Through studying two successful industrial leaders (in the USA and China) on their omni-channel strategy with a resource-based view (RBV) model, technology application and resource allocation (between online and offline channels as a whole omni-channel platform) are necessary for integration to secure supply chain. The seamless service, the authentication standardisation, and the lifestyle community are essential elements for omni-channel development. This study can help second-hand luxury business who is looking for an omni-channel integration or transformation to gather relevant insights for strategic considerations.",

keywords = "Circular economy, Omni-channel retail, Pre-owned luxury, Second-hand luxury, Sustainable fashion",

author = "Deng, \{Kathryn Bei\} and Liu, \{Matthew Tingchi\} and Wang, \{Sharon Xiao\} and Loi, \{Hoi Ngan\}",

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Deng, KB, Liu, MT, Wang, SX & Loi, HN 2025, Omni-Channel and Marketing Communication in Second-Hand Luxury Trade Business: Examples from Two Leading Companies in the USA and China. in JL Reis, MK Peter, LP Reis & Z Bogdanovic (eds), Marketing and Smart Technologies - Proceedings of ICMarkTech 2023. Smart Innovation, Systems and Technologies, vol. 393, Springer Science and Business Media Deutschland GmbH, pp. 425-441, International Conference on Marketing and Technologies, ICMarkTech 2023, Prague, Czech Republic, 30/11/23. https://doi.org/10.1007/978-981-97-3698-0_30

Omni-Channel and Marketing Communication in Second-Hand Luxury Trade Business: Examples from Two Leading Companies in the USA and China. / Deng, Kathryn Bei; Liu, Matthew Tingchi; Wang, Sharon Xiao et al.
Marketing and Smart Technologies - Proceedings of ICMarkTech 2023. ed. / José Luís Reis; Marc K. Peter; Luís Paulo Reis; Zorica Bogdanovic. Springer Science and Business Media Deutschland GmbH, 2025. p. 425-441 (Smart Innovation, Systems and Technologies; Vol. 393).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T2 - International Conference on Marketing and Technologies, ICMarkTech 2023

AU - Deng, Kathryn Bei

AU - Liu, Matthew Tingchi

AU - Wang, Sharon Xiao

AU - Loi, Hoi Ngan

N1 - Publisher Copyright: © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.

PY - 2025

Y1 - 2025

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AB - The study aims to investigate the second-hand luxury omni-channel trade business by reviewing global and Chinese literature and case studies. Through studying two successful industrial leaders (in the USA and China) on their omni-channel strategy with a resource-based view (RBV) model, technology application and resource allocation (between online and offline channels as a whole omni-channel platform) are necessary for integration to secure supply chain. The seamless service, the authentication standardisation, and the lifestyle community are essential elements for omni-channel development. This study can help second-hand luxury business who is looking for an omni-channel integration or transformation to gather relevant insights for strategic considerations.

KW - Circular economy

KW - Omni-channel retail

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KW - Second-hand luxury

KW - Sustainable fashion

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ER -

Deng KB, Liu MT, Wang SX, Loi HN. Omni-Channel and Marketing Communication in Second-Hand Luxury Trade Business: Examples from Two Leading Companies in the USA and China. In Reis JL, Peter MK, Reis LP, Bogdanovic Z, editors, Marketing and Smart Technologies - Proceedings of ICMarkTech 2023. Springer Science and Business Media Deutschland GmbH. 2025. p. 425-441. (Smart Innovation, Systems and Technologies). doi: 10.1007/978-981-97-3698-0_30

Omni-Channel and Marketing Communication in Second-Hand Luxury Trade Business: Examples from Two Leading Companies in the USA and China

Abstract

Publication series

Conference

UN SDGs

Keywords

Access to Document

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