Research and creation of holographic projection on motion poster design

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Abstract

Macau is a cosmopolitan city where the East meets the West, and the cultures of various countries have left indelible memories in the city. However, as a tourist city, Macau still uses traditional posters or simple digital images in its visual communication, which has a single promotional effect. Holographic projection records and reproduces the three-dimensional information of an object through the principle of light interference and diffraction, and projects virtual images in 3D to give the audience an experience in a device or space. Therefore, this study considers the integration of Macau's rich cultural and environmental elements into dynamic posters and the use of holographic projection to present visual effects. Using case studies to categorize new visual styles such as future metal, fluid, and liquid bubbles, and combining holographic projection technology (spiral blades, pyramids) and dynamic video to explore the feasibility, visual communication, and publicity of this design model. On the other hand, the experimental observation method was used to explore the feelings and acceptance of this visual design to the experiencers. The results of the study show that this innovative design is effective for the cultural communication of Macau, but there are still shortcomings of the holographic projection dynamic poster, such as the limitation of color expression, weak interactivity of experience, and insufficient visual language recognition. Experiencers also mentioned that adding real-time interactive functions such as check-in, voice, and feedback improves the experience for visitors and others to interact and share information in real-time and subsequently uses the Internet and big data technology to design according to users' preferences, and so on. The research results also provide references for related communication design, visual and cultural combination research.

Original languageEnglish
Title of host publication4th International Annual Meeting on STEM Education, IAMSTEM 2021
EditorsTeen-Hang Meen, Chun-Yen Chang
PublisherAmerican Institute of Physics Inc.
ISBN (Electronic)9780735444379
DOIs
Publication statusPublished - 5 May 2023
Externally publishedYes
Event4th International Annual Meeting on STEM Education, IAMSTEM 2021 - Keelung, Taiwan, Province of China
Duration: 12 Aug 202114 Aug 2021

Publication series

NameAIP Conference Proceedings
Volume2685
ISSN (Print)0094-243X
ISSN (Electronic)1551-7616

Conference

Conference4th International Annual Meeting on STEM Education, IAMSTEM 2021
Country/TerritoryTaiwan, Province of China
CityKeelung
Period12/08/2114/08/21

Keywords

  • Macau culture
  • dynamic poster
  • holographic projection
  • innovative experience design

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