Residents’ engagement in developing destination mascots: a cognitive appraisal theory-based perspective

Jing Xu, Stephen Pratt, Libo Yan

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)

Abstract

Destination mascots have attracted some research interest, but more needs to be done. This study aims to explore destination mascots from a cognitive appraisal theory-based perspective. The results showed that an ideal destination mascot consisted of five characteristics: local representation and engagement, signature items and images, future, cuteness and fun, and tradition. “Local representation and engagement” and “cuteness and fun” were found to influence residents’ community citizenship behavior through emotions. “Future” directly influenced community citizenship behavior, but this relationship was subject to moderation by place identity. This paper contributes to the literature by offering a deeper understanding of destination mascots.

Original languageEnglish
Pages (from-to)151-168
Number of pages18
JournalJournal of Travel and Tourism Marketing
Volume40
Issue number2
DOIs
Publication statusPublished - 2023

Keywords

  • Destination mascot
  • cognitive appraisal theory
  • community citizenship behavior
  • emotions
  • personality

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