Social Media Engagement in Two Governmental Schemes during the COVID-19 Pandemic in Macao

Patrick Cheong Iao Pang, Wenjing Jiang, Guanwen Pu, Kin Sun Chan, Ying Lau

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)

Abstract

Social media engagement is a vehicle for effective communication and engagement between governments and individuals, especially in crises such as the COVID-19 pandemic. Additionally, it can be used to communicate resilience measures and receive feedback. This research aims to investigate public social media engagement with resilience measures related to COVID-19 in Macao. We examined 1107 posts and 791 comments about the government’s face mask supply and consumption voucher schemes on Facebook. Using the Crisis Lifecycle model, we partitioned the data and analyzed the content and engagement of related posts, as well as the word semantics in user comments. Our findings show that social media engagement in these resilience measures is high and positive in the early stages of the pandemic, suggesting social media’s potential in mobilizing society, preserving social resilience, and serving as a two-way communication tool in public health emergencies.

Original languageEnglish
Article number8976
JournalInternational Journal of Environmental Research and Public Health
Volume19
Issue number15
DOIs
Publication statusPublished - Aug 2022

Keywords

  • COVID-19
  • Facebook
  • content analysis
  • governmental scheme
  • social media

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