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Structural Alignment and Semantic Divergence in Culturally Configured AI Evaluation of Scientific Titles Using BERT and QAP Network Analysis

  • Macao Polytechnic University

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

AI-assisted scholarly communication must work reliably across cultures, and this study tests whether high-context and low-context AI evaluators construct different meanings from identical scientific titles. We examine how scientific titles are interpreted by AI agents simulating high-context (HC) and low-context (LC) communication styles. Drawing on Hall's (1976) framework, participants rewrote 178 peer-reviewed journal titles from engineering, computer science, and management using metaphorical, idiomatic, and culturally implicit strategies. These original and enriched titles were evaluated by two culturally configured AI mentors to investigate how cultural framing shapes interpretation. We employed BERT-based semantic modeling and Quadratic Assignment Procedure (QAP) network analysis to assess both structural convergence and semantic divergence in AI-generated evaluations. While HC and LC agents showed strong structural alignment (QAP r=.65; R2=.42), semantic similarity was negligible (r=-0.011). HC interpretations emphasized metaphorical clustering and holistic coherence, while LC agents favored lexical clarity and conceptual modularity. The findings highlight how culturally informed evaluators construct divergent meanings from identical texts and extend cultural discourse theory into AI-mediated evaluation.

Original languageEnglish
Title of host publication2026 14th International Conference on Information and Education Technology, ICIET 2026
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages282-286
Number of pages5
ISBN (Electronic)9798331545529
DOIs
Publication statusPublished - 2026
Event14th International Conference on Information and Education Technology, ICIET 2026 - Koriyama, Japan
Duration: 17 Apr 202619 Apr 2026

Publication series

Name2026 14th International Conference on Information and Education Technology, ICIET 2026

Conference

Conference14th International Conference on Information and Education Technology, ICIET 2026
Country/TerritoryJapan
CityKoriyama
Period17/04/2619/04/26

Keywords

  • BERT embeddings
  • culturally configured AI evaluation
  • high- and low-context culture
  • QAP network analysis
  • scientific titles
  • semantic divergence
  • structural alignment

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