Abstract
This study endeavors to empirically analyse the influential effect among brand prestige, service quality, casino visitor satisfaction and spend. Data from 304 tourists who had travelled to Macau and had participated in gambling activities were used and structural equation modelling and multi-group analysis were employed in hypotheses testing. The findings demonstrated that both brand prestige and perceived service quality are determinants of satisfaction and gaming spend, and that brand prestige also affects service quality positively. Furthermore, past experience moderates the service quality and visitors’ satisfaction relationship, also service quality and visitors’ gaming spend relationship.
Original language | English |
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Pages (from-to) | 1086-1097 |
Number of pages | 12 |
Journal | Asia Pacific Journal of Tourism Research |
Volume | 23 |
Issue number | 11 |
DOIs | |
Publication status | Published - 2 Nov 2018 |
Keywords
- Brand prestige
- Macau
- casino industry
- casino visitor
- gaming spend
- moderation effect
- past experience
- service quality
- tourism marketing
- tourists’ behaviour