The antecedents of tourists’ gaming spend: does the brand prestige matter?

Chunli Ji, Zhonglu Zeng, Sudhir H. Kale

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)

Abstract

This study endeavors to empirically analyse the influential effect among brand prestige, service quality, casino visitor satisfaction and spend. Data from 304 tourists who had travelled to Macau and had participated in gambling activities were used and structural equation modelling and multi-group analysis were employed in hypotheses testing. The findings demonstrated that both brand prestige and perceived service quality are determinants of satisfaction and gaming spend, and that brand prestige also affects service quality positively. Furthermore, past experience moderates the service quality and visitors’ satisfaction relationship, also service quality and visitors’ gaming spend relationship.

Original languageEnglish
Pages (from-to)1086-1097
Number of pages12
JournalAsia Pacific Journal of Tourism Research
Volume23
Issue number11
DOIs
Publication statusPublished - 2 Nov 2018

Keywords

  • Brand prestige
  • Macau
  • casino industry
  • casino visitor
  • gaming spend
  • moderation effect
  • past experience
  • service quality
  • tourism marketing
  • tourists’ behaviour

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