The Intrinsic Experience of Tourism Autobiographical Memory on Environmentally Responsible Behavior: A Self-Expansion Perspective

Junxian Shen, Cora Un In Wong, Hongfeng Zhang, Fanbo Li, Jianhui Chen

Research output: Contribution to journalArticlepeer-review

Abstract

The existing literature on environmentally responsible behavior in tourists focuses primarily on the factors that influence this behavior, such as tourists’ attitudes and negative feelings. However, the intrinsic benefits of conservation for individual and societal well-being are often overlooked. Under the theoretical lens of self-expansion theory, this study examined the influence of Chinese tourists’ tourism autobiographical memory on their environmentally responsible behavior using a questionnaire survey (N = 434) with partial least squares structural equation modeling. The result attested that tourists’ self-expansion and psychological richness serially mediate the association between their tourism autobiographical memory and environmentally responsible behavior as a tourist. In addition, the implicit theories of personality moderate the prediction of tourist autobiographical memory on self-expansion. The results provide an additional explanation for environmentally responsible behavior in tourists, with practical implications for marketers and operators in the industry.

Original languageEnglish
Article number2
JournalBehavioral Sciences
Volume15
Issue number1
DOIs
Publication statusPublished - Jan 2025

Keywords

  • personality beliefs
  • psychological richness
  • self-expansion theory
  • sustainable tourism behavior
  • tourist experience
  • travel memory

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