The role of information quality in TAM for product review on bulletin board

T. W.Billy Yu

doi:10.1109/ICCSIT.2009.5234749

The role of information quality in TAM for product review on bulletin board

T. W.Billy Yu

Faculty of Business

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Technology acceptance model (TAM) has populated in the information system (IS) researches and it has also been applied to online consumer behavior in the literature. This paper aims to further investigate the role of information quality on online product review. It primarily depicts consumer acceptance of such uses with the TAM constructs. And on top of that, concerns of Consumer Research are addressed. This combination forms an integrated theoretical framework of online consumer behavior. Specifically, this research examines how information quality of bulletin board, or alike, influences online consumers' intention to review product on that site. It is a questionnaire-based empirical study. Analysis with a sample of 716 shows reasonably good fit in a structural equation model (SEM) on the proposed hypotheses. It thus provides a more vigorous cause-and-effect view and is a significant step towards a better understanding of consumer behavior online.

Original language	English
Title of host publication	Proceedings - 2009 2nd IEEE International Conference on Computer Science and Information Technology, ICCSIT 2009
Pages	387-390
Number of pages	4
DOIs	https://doi.org/10.1109/ICCSIT.2009.5234749
Publication status	Published - 2009
Event	2009 2nd IEEE International Conference on Computer Science and Information Technology, ICCSIT 2009 - Beijing, China Duration: 8 Aug 2009 → 11 Aug 2009

Publication series

Name	Proceedings - 2009 2nd IEEE International Conference on Computer Science and Information Technology, ICCSIT 2009

Conference

Conference	2009 2nd IEEE International Conference on Computer Science and Information Technology, ICCSIT 2009
Country/Territory	China
City	Beijing
Period	8/08/09 → 11/08/09

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

Information quality
Product involvement
TAM

Access to Document

10.1109/ICCSIT.2009.5234749

Cite this

Yu, T. W. B. (2009). The role of information quality in TAM for product review on bulletin board. In Proceedings - 2009 2nd IEEE International Conference on Computer Science and Information Technology, ICCSIT 2009 (pp. 387-390). Article 5234749 (Proceedings - 2009 2nd IEEE International Conference on Computer Science and Information Technology, ICCSIT 2009). https://doi.org/10.1109/ICCSIT.2009.5234749

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title = "The role of information quality in TAM for product review on bulletin board",

abstract = "Technology acceptance model (TAM) has populated in the information system (IS) researches and it has also been applied to online consumer behavior in the literature. This paper aims to further investigate the role of information quality on online product review. It primarily depicts consumer acceptance of such uses with the TAM constructs. And on top of that, concerns of Consumer Research are addressed. This combination forms an integrated theoretical framework of online consumer behavior. Specifically, this research examines how information quality of bulletin board, or alike, influences online consumers' intention to review product on that site. It is a questionnaire-based empirical study. Analysis with a sample of 716 shows reasonably good fit in a structural equation model (SEM) on the proposed hypotheses. It thus provides a more vigorous cause-and-effect view and is a significant step towards a better understanding of consumer behavior online.",

keywords = "Information quality, Product involvement, TAM",

author = "Yu, \{T. W.Billy\}",

year = "2009",

doi = "10.1109/ICCSIT.2009.5234749",

language = "English",

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pages = "387--390",

booktitle = "Proceedings - 2009 2nd IEEE International Conference on Computer Science and Information Technology, ICCSIT 2009",

note = "2009 2nd IEEE International Conference on Computer Science and Information Technology, ICCSIT 2009 ; Conference date: 08-08-2009 Through 11-08-2009",

}

Yu, TWB 2009, The role of information quality in TAM for product review on bulletin board. in Proceedings - 2009 2nd IEEE International Conference on Computer Science and Information Technology, ICCSIT 2009., 5234749, Proceedings - 2009 2nd IEEE International Conference on Computer Science and Information Technology, ICCSIT 2009, pp. 387-390, 2009 2nd IEEE International Conference on Computer Science and Information Technology, ICCSIT 2009, Beijing, China, 8/08/09. https://doi.org/10.1109/ICCSIT.2009.5234749

The role of information quality in TAM for product review on bulletin board. / Yu, T. W.Billy.
Proceedings - 2009 2nd IEEE International Conference on Computer Science and Information Technology, ICCSIT 2009. 2009. p. 387-390 5234749 (Proceedings - 2009 2nd IEEE International Conference on Computer Science and Information Technology, ICCSIT 2009).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - Technology acceptance model (TAM) has populated in the information system (IS) researches and it has also been applied to online consumer behavior in the literature. This paper aims to further investigate the role of information quality on online product review. It primarily depicts consumer acceptance of such uses with the TAM constructs. And on top of that, concerns of Consumer Research are addressed. This combination forms an integrated theoretical framework of online consumer behavior. Specifically, this research examines how information quality of bulletin board, or alike, influences online consumers' intention to review product on that site. It is a questionnaire-based empirical study. Analysis with a sample of 716 shows reasonably good fit in a structural equation model (SEM) on the proposed hypotheses. It thus provides a more vigorous cause-and-effect view and is a significant step towards a better understanding of consumer behavior online.

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Yu TWB. The role of information quality in TAM for product review on bulletin board. In Proceedings - 2009 2nd IEEE International Conference on Computer Science and Information Technology, ICCSIT 2009. 2009. p. 387-390. 5234749. (Proceedings - 2009 2nd IEEE International Conference on Computer Science and Information Technology, ICCSIT 2009). doi: 10.1109/ICCSIT.2009.5234749

The role of information quality in TAM for product review on bulletin board

Abstract

Publication series

Conference

UN SDGs

Keywords

Access to Document

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