Understanding the role of CSR, Chinese values, and personality on the relationship between consumers' choice of Green Hotel and WOM in China

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Citation (Scopus)

Fingerprint

Dive into the research topics of 'Understanding the role of CSR, Chinese values, and personality on the relationship between consumers' choice of Green Hotel and WOM in China'. Together they form a unique fingerprint.

Social Sciences

Agricultural and Biological Sciences