What are health website visitors doing? Insights from visualisations towards exploratory search

Patrick Cheong Iao Pang; Mitchell Harrop; Karin Verspoor; Jon Pearce; Shanton Chang

doi:10.1145/3010915.3011843

What are health website visitors doing? Insights from visualisations towards exploratory search

Patrick Cheong Iao Pang
, Mitchell Harrop
, Karin Verspoor
, Jon Pearce
, Shanton Chang

University of Melbourne

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

5 Citations (Scopus)

Abstract

Understanding the navigation flows of health website visitors can lead to strategies for improved support for health information-seeking. In this study, we have obtained the navigation data of visitors to Better Health Channel - one of the largest consumer health information websites in Australia, and visualised the data to compare the different patterns of visitors' activities, as accessed on desktop and mobile devices. These visualisations provide insights about the preferences for search strategies, and the traffic flows patterns of visitors. We then discuss these insights with the existing work of health information-seeking behaviour. This paper extends our observations to design recommendations, specifically to facilitate exploratory search in health information-seeking, and establishes directions for future research.

Original language	English
Title of host publication	Proceedings of the 28th Australian Computer-Human Interaction Conference, OzCHI 2016
Editors	Callum Parker
Publisher	Association for Computing Machinery, Inc
Pages	631-633
Number of pages	3
ISBN (Electronic)	9781450346184
DOIs	https://doi.org/10.1145/3010915.3011843
Publication status	Published - 29 Nov 2016
Externally published	Yes
Event	28th Australian Computer-Human Interaction Conference, OzCHI 2016 - Launceston, Australia Duration: 29 Nov 2016 → 2 Dec 2016

Publication series

Name	Proceedings of the 28th Australian Computer-Human Interaction Conference, OzCHI 2016

Conference

Conference	28th Australian Computer-Human Interaction Conference, OzCHI 2016
Country/Territory	Australia
City	Launceston
Period	29/11/16 → 2/12/16

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Keywords

Health information-seeking behaviour
Information needs
Information visualisation
Navigation flows

Access to Document

10.1145/3010915.3011843

Cite this

Pang, P. C. I., Harrop, M., Verspoor, K., Pearce, J., & Chang, S. (2016). What are health website visitors doing? Insights from visualisations towards exploratory search. In C. Parker (Ed.), Proceedings of the 28th Australian Computer-Human Interaction Conference, OzCHI 2016 (pp. 631-633). (Proceedings of the 28th Australian Computer-Human Interaction Conference, OzCHI 2016). Association for Computing Machinery, Inc. https://doi.org/10.1145/3010915.3011843

Pang, Patrick Cheong Iao ; Harrop, Mitchell ; Verspoor, Karin et al. / What are health website visitors doing? Insights from visualisations towards exploratory search. Proceedings of the 28th Australian Computer-Human Interaction Conference, OzCHI 2016. editor / Callum Parker. Association for Computing Machinery, Inc, 2016. pp. 631-633 (Proceedings of the 28th Australian Computer-Human Interaction Conference, OzCHI 2016).

@inproceedings{45eb2c6aac0f4e76af81fef8fe4ac6af,

title = "What are health website visitors doing? Insights from visualisations towards exploratory search",

abstract = "Understanding the navigation flows of health website visitors can lead to strategies for improved support for health information-seeking. In this study, we have obtained the navigation data of visitors to Better Health Channel - one of the largest consumer health information websites in Australia, and visualised the data to compare the different patterns of visitors' activities, as accessed on desktop and mobile devices. These visualisations provide insights about the preferences for search strategies, and the traffic flows patterns of visitors. We then discuss these insights with the existing work of health information-seeking behaviour. This paper extends our observations to design recommendations, specifically to facilitate exploratory search in health information-seeking, and establishes directions for future research.",

keywords = "Health information-seeking behaviour, Information needs, Information visualisation, Navigation flows",

author = "Pang, \{Patrick Cheong Iao\} and Mitchell Harrop and Karin Verspoor and Jon Pearce and Shanton Chang",

note = "Publisher Copyright: Copyright {\textcopyright} 2016 ACM.; 28th Australian Computer-Human Interaction Conference, OzCHI 2016 ; Conference date: 29-11-2016 Through 02-12-2016",

year = "2016",

month = nov,

day = "29",

doi = "10.1145/3010915.3011843",

language = "English",

series = "Proceedings of the 28th Australian Computer-Human Interaction Conference, OzCHI 2016",

publisher = "Association for Computing Machinery, Inc",

pages = "631--633",

editor = "Callum Parker",

booktitle = "Proceedings of the 28th Australian Computer-Human Interaction Conference, OzCHI 2016",

}

Pang, PCI, Harrop, M, Verspoor, K, Pearce, J & Chang, S 2016, What are health website visitors doing? Insights from visualisations towards exploratory search. in C Parker (ed.), Proceedings of the 28th Australian Computer-Human Interaction Conference, OzCHI 2016. Proceedings of the 28th Australian Computer-Human Interaction Conference, OzCHI 2016, Association for Computing Machinery, Inc, pp. 631-633, 28th Australian Computer-Human Interaction Conference, OzCHI 2016, Launceston, Australia, 29/11/16. https://doi.org/10.1145/3010915.3011843

What are health website visitors doing? Insights from visualisations towards exploratory search. / Pang, Patrick Cheong Iao; Harrop, Mitchell; Verspoor, Karin et al.
Proceedings of the 28th Australian Computer-Human Interaction Conference, OzCHI 2016. ed. / Callum Parker. Association for Computing Machinery, Inc, 2016. p. 631-633 (Proceedings of the 28th Australian Computer-Human Interaction Conference, OzCHI 2016).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - What are health website visitors doing? Insights from visualisations towards exploratory search

AU - Pang, Patrick Cheong Iao

AU - Harrop, Mitchell

AU - Verspoor, Karin

AU - Pearce, Jon

AU - Chang, Shanton

PY - 2016/11/29

Y1 - 2016/11/29

N2 - Understanding the navigation flows of health website visitors can lead to strategies for improved support for health information-seeking. In this study, we have obtained the navigation data of visitors to Better Health Channel - one of the largest consumer health information websites in Australia, and visualised the data to compare the different patterns of visitors' activities, as accessed on desktop and mobile devices. These visualisations provide insights about the preferences for search strategies, and the traffic flows patterns of visitors. We then discuss these insights with the existing work of health information-seeking behaviour. This paper extends our observations to design recommendations, specifically to facilitate exploratory search in health information-seeking, and establishes directions for future research.

AB - Understanding the navigation flows of health website visitors can lead to strategies for improved support for health information-seeking. In this study, we have obtained the navigation data of visitors to Better Health Channel - one of the largest consumer health information websites in Australia, and visualised the data to compare the different patterns of visitors' activities, as accessed on desktop and mobile devices. These visualisations provide insights about the preferences for search strategies, and the traffic flows patterns of visitors. We then discuss these insights with the existing work of health information-seeking behaviour. This paper extends our observations to design recommendations, specifically to facilitate exploratory search in health information-seeking, and establishes directions for future research.

KW - Health information-seeking behaviour

KW - Information needs

KW - Information visualisation

KW - Navigation flows

UR - https://www.scopus.com/pages/publications/85011966098

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DO - 10.1145/3010915.3011843

M3 - Conference contribution

AN - SCOPUS:85011966098

T3 - Proceedings of the 28th Australian Computer-Human Interaction Conference, OzCHI 2016

SP - 631

EP - 633

BT - Proceedings of the 28th Australian Computer-Human Interaction Conference, OzCHI 2016

A2 - Parker, Callum

PB - Association for Computing Machinery, Inc

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Y2 - 29 November 2016 through 2 December 2016

ER -

Pang PCI, Harrop M, Verspoor K, Pearce J, Chang S. What are health website visitors doing? Insights from visualisations towards exploratory search. In Parker C, editor, Proceedings of the 28th Australian Computer-Human Interaction Conference, OzCHI 2016. Association for Computing Machinery, Inc. 2016. p. 631-633. (Proceedings of the 28th Australian Computer-Human Interaction Conference, OzCHI 2016). doi: 10.1145/3010915.3011843

What are health website visitors doing? Insights from visualisations towards exploratory search

Abstract

Publication series

Conference

UN SDGs

Keywords

Access to Document

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