What makes integrated resort attractive? Exploring the role of experience encounter elements

Chunli Ji, Ping Yang

Research output: Contribution to journalArticlepeer-review

9 Citations (Scopus)

Abstract

Given that little is known about how the experience encounter elements affect experience value and ultimately visitors’ attractiveness perception. This study constructs and tests a framework in this vein by using a set of data (513 respondents) collected in Macao. Results from PLS-SEM revealed that experience encounter elements have significant influences on attractiveness perception via the mediating effects of experience value. The R2 and Q2 values indicate that the structural model is acceptable and has good predictive accuracy. This study sheds light on exploring experience encounter framework in the tourism and hospitality context for theoretical researchers and practitioners.

Original languageEnglish
Pages (from-to)305-319
Number of pages15
JournalJournal of Travel and Tourism Marketing
Volume39
Issue number3
DOIs
Publication statusPublished - 2022

Keywords

  • Integrated resorts
  • attractiveness perception
  • casino
  • experience encounter
  • experience value
  • experiential marketing
  • service encounter

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