Research Conducted at Macao Polytechnic Institute Has Updated Our Knowledge about Interactive Marketing (How Social Media Advertising Features Influence Consumption and Sharing Intentions: the Mediation of Customer Engagement)

新聞/媒體: Press/Media

期間18 4月 2023

媒體報導

1

媒體報導

  • 標題Research Conducted at Macao Polytechnic Institute Has Updated Our Knowledge about Interactive Marketing (How Social Media Advertising Features Influence Consumption and Sharing Intentions: the Mediation of Customer Engagement)
    媒體名稱/出口Daily Marketing News
    國家/地區United States
    日期18/04/23
    人員CHUNLI JI, SUSANA MARGARIDA BAPTISTA MIEIRO, GUIHAI HUANG