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查看斯高帕斯 (Scopus) 概要
譚 鳳儀
Associate Professor
Associate Professor
,
Faculty of Business
電話
85993313
電子郵件
fytam
mpu.edu
mo
h-index
101
引文
5
h-指數
按照存儲在普爾(Pure)的出版物數量及斯高帕斯(Scopus)引文計算。
2002
2025
每年研究成果
概覽
指紋
網路
研究成果
(11)
新聞/媒體
(3)
類似的個人檔案
(2)
研究成果
每年研究成果
2002
2005
2025
2025
9
Article
2
Review article
每年研究成果
每年研究成果
9結果
出版年份,標題
(降序)
出版年份,標題
(升序)
標題
類型
篩選
Article
搜尋結果
2025
Digital marketing strategies for luxury fashion brands: A systematic literature review
Tam, F. Y.
&
Lung, J.
,
6月 2025
,
於:
International Journal of Information Management Data Insights.
5
,
1
, 100309.
研究成果
:
Article
›
同行評審
開啟存取
Marketing Strategy
100%
Luxuries
100%
Systematic Review
100%
Digital Marketing
100%
2
引文 斯高帕斯(Scopus)
2014
Production Outsourcing: Perspectives from Small and Medium-sized Enterprises
Moon, K. K. L.,
Tam, F. Y.
, Lau, M. M. & Chang, J. M. T.,
1 5月 2014
,
於:
Research Journal of Textile and Apparel.
18
,
2
,
p. 65-83
19 p.
研究成果
:
Article
›
同行評審
SME
100%
International Competition
25%
Clothing Industry
25%
2
引文 斯高帕斯(Scopus)
2013
Explore how Chinese consumers evaluate retail service quality and satisfaction
To, W. M.
,
Tam, J. F. Y.
& Cheung, M. F. Y.,
3月 2013
,
於:
Service Business.
7
,
1
,
p. 121-142
22 p.
研究成果
:
Article
›
同行評審
Chinese
100%
Business Research
100%
Store Design
100%
Confirmatory Factor Analysis
50%
Literature Reviews
25%
33
引文 斯高帕斯(Scopus)
2007
Production sourcing strategies and buyer-supplier relationships: A study of the differences between small and large enterprises in the Hong Kong clothing industry
Tam, F. Y.
, Moon, K. L., Ng, S. F. & Hui, C. L.,
2007
,
於:
Journal of Fashion Marketing and Management.
11
,
2
,
p. 297-306
10 p.
研究成果
:
Article
›
同行評審
Small and Medium-Sized Enterprise
100%
Textile Industry
100%
Sourcing Strategy
100%
Buyer-Supplier Relationship
100%
Hong Kong
100%
20
引文 斯高帕斯(Scopus)
2005
Opportunities and challenges: Hong Kong as Asia's fashion hub
Tam, F. Y.
, Chan, T. S., Chu, P. W., Lai, T. C. & Wang, L. L.,
2005
,
於:
Journal of Fashion Marketing and Management.
9
,
2
,
p. 221-231
11 p.
研究成果
:
Article
›
同行評審
Industrialist
100%
9
引文 斯高帕斯(Scopus)
Sourcing performance satisfaction: A study of the critical success factors and firm-related characteristics
Tam, F. Y.
, Moon, K. L., Ng, S. F. & Hui, C. L.,
2005
,
於:
Journal of the Textile Institute.
96
,
6
,
p. 355-363
9 p.
, 0183.
研究成果
:
Article
›
同行評審
Hong Kong
100%
Critical Success Factor
100%
Success Factor
100%
Case Study
50%
Performance Indicator
20%
3
引文 斯高帕斯(Scopus)
The critical success factors of sourcing production for small and medium-sized clothing firms in Hong Kong
Tam, F. Y.
, Moon, K. L., Ng, S. F. & Hui, C. L.,
3月 2005
,
於:
Journal of Textile and Apparel, Technology and Management.
4
,
3
研究成果
:
Article
›
同行評審
In-Depth Interview
100%
Outsourcing
100%
Sourcing Strategy
100%
Buyer-Supplier Relationship
100%
Hong Kong
100%
4
引文 斯高帕斯(Scopus)
2004
The Motivations for Sourcing Production Offshore: A Multiple Case Study of Small and Medium-Sized Clothing Firms in Hong Kong
Tam, F. Y.
, Moon, K. L., Ng, S. F. & Hui, C. L.,
1 5月 2004
,
於:
Research Journal of Textile and Apparel.
8
,
2
,
p. 95-107
13 p.
研究成果
:
Article
›
同行評審
Sourcing Strategy
100%
Buyer-Supplier Relationship
100%
Hong Kong
100%
Case Study
100%
Collecting Data
100%
1
引文 斯高帕斯(Scopus)
2002
ANALYSIS OF FABRIC DRAPE AND GARMENT DRAPE
Ng, S. F., Hui, C. L. &
Tam, F. Y.
,
1 5月 2002
,
於:
Research Journal of Textile and Apparel.
6
,
2
,
p. 65-74
10 p.
研究成果
:
Article
›
同行評審
Computer Aided Design
100%
7
引文 斯高帕斯(Scopus)