A study of adaptive gambling behaviors of visitors from Mainland China to Macau

Purpose: The adaptation hypothesis suggests that gambling participation would gradually decline after an initial exposure to this activity. While this hypothesis was tested in pathological gambling among residents in Western countries, the present inquiry explores the hypothesis in a tourism context. Design/methodology/approach: This research is focused on the Mainland Chinese gamblers. Convenience sampling was used. Data were collected outside participating casinos and at major attractions. A total of 498 valid responses were collected. Findings: By assessing changes of the Mainland Chinese gambling perceptions (e.g. excitement and fallacy) and behaviors, results point to visitor gamblers' decrease in gambling excitement and fallacy as well as budget to income ratio. Originality/value: By assessing changes of the Mainland Chinese gambling perceptions and behaviors, this research aims to contribute to the literature by demonstrating whether the Chinese gamblers have adapted and hence, are more rational about this recreational activity.