TY - JOUR
T1 - A study on the dissemination effectiveness and influencing factors of short videos in scientific journals
T2 - An empirical analysis based on the ELM model
AU - Li, Sirui
AU - Zhao, Shufang
AU - Wang, Xi
AU - Huang, Zhengzong
AU - Liu, Xiangdong
N1 - Publisher Copyright:
© 2026 Li et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
PY - 2026/1
Y1 - 2026/1
N2 - Based on data analysis of 4,422 short videos from scientific journals, this study constructs a Dissemination Effectiveness Index comprising Likes, comments, Favorites, and shares. Using an Enhanced Logistic Model (ELM), it examines how different cues influence dissemination performance. Results indicate that video duration and visual quality show significant positive correlations with dissemination effectiveness, while subtitles and clear covers exert stable effects. The impact direction of Hashtags varies depending on usage patterns. Fan base size and content volume exhibit strong correlations with dissemination effectiveness, demonstrating significant moderating effects across several content characteristics. The study further reveals the limited relevance of verification badges, reflecting evolving trends in platform recommendation and user selection mechanisms. Interpreting these patterns through the lens of heuristic processing in algorithmic contexts, this research proposes practical recommendations for scientific journals in short video creation.
AB - Based on data analysis of 4,422 short videos from scientific journals, this study constructs a Dissemination Effectiveness Index comprising Likes, comments, Favorites, and shares. Using an Enhanced Logistic Model (ELM), it examines how different cues influence dissemination performance. Results indicate that video duration and visual quality show significant positive correlations with dissemination effectiveness, while subtitles and clear covers exert stable effects. The impact direction of Hashtags varies depending on usage patterns. Fan base size and content volume exhibit strong correlations with dissemination effectiveness, demonstrating significant moderating effects across several content characteristics. The study further reveals the limited relevance of verification badges, reflecting evolving trends in platform recommendation and user selection mechanisms. Interpreting these patterns through the lens of heuristic processing in algorithmic contexts, this research proposes practical recommendations for scientific journals in short video creation.
UR - https://www.scopus.com/pages/publications/105028732997
U2 - 10.1371/journal.pone.0341716
DO - 10.1371/journal.pone.0341716
M3 - Article
C2 - 41610114
AN - SCOPUS:105028732997
SN - 1932-6203
VL - 21
JO - PLoS ONE
JF - PLoS ONE
IS - 1 January
M1 - e0341716
ER -