Chinese firms' international expansion and performance: Based on the view of industry risk perception and enterprises' ownership as moderator

International marketing and international business researches always focus on the firms' international expansion and international performance. While, only few literatures have studied Chinese firms' expansion questions. The distinct difference between Chinese firms and west countries firms is the enterprises' ownership. We extend the international industry risk perception framework to include the unique features of the Chinese context, using empirical analysis, the result shows that (1) Industry risk perception has negative effect on the international entry mode choice; (2) The enterprises' ownership acts as a very important moderator between industry risk perception and international entry mode choice; (3) Entry mode choice heavily affects firms' international performance.