Effect of management commitment to internal marketing on employee work attitude

W. M. To, E. F. Martin, Billy T.W. Yu

研究成果: Article同行評審

51 引文 斯高帕斯(Scopus)

摘要

The present study examines the effect of management commitment to internal marketing on employee work attitude through internal marketing practices. Data were collected from 201 full-time employees of four-star and above hotels in Macao SAR, China. The results of structural equation modeling showed that management commitment to internal marketing related to internal marketing practices including formal and informal internal communications, while formal internal communication facilitated informal internal communication. Moreover, management commitment to internal marketing and informal internal communication affected employee work attitude. The current study contributes to a deeper understanding of the internal service-profit chain.

原文English
頁(從 - 到)14-21
頁數8
期刊International Journal of Hospitality Management
45
DOIs
出版狀態Published - 1 2月 2015

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