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Evaluating slogan translation from the readers' perspective: A case study of Macao
Lily Lim, Kwok Ying Loi
Macao Polytechnic University
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同行評審
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引文 斯高帕斯(Scopus)
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Arts and Humanities
Readers' Perspective
100%
slogan
100%
Macao
100%
Case Study
100%
Reader response
50%
English Translation
50%
Translator training
25%
Unintelligibility
25%
Source text
25%
Public Authority
25%
Rubrics
25%
word-for-word translation
25%
Background Knowledge
25%
Quality Assurance
25%
Computer Science
English Translation
100%
Case Study
100%
Key Information
50%
Administered Survey
50%
Intended Effect
50%
Growing Economy
50%
Background Knowledge
50%
translation quality
50%
Quality Assurance
50%
Social Sciences
Macao
100%
Case Study
100%
Reader-Response
66%
Chinese
33%
Mnemonics
33%
Sport Event
33%
Public Sector
33%
Public Administration
33%
Public Authority
33%
Quality Assurance
33%
Educational Background
33%
Psychology
Case Study
100%
Mnemonics
100%