Exploring college students' behavioral engagement intentions towards gamified online interactive platforms: Based on Technology Acceptance Model and Theory of Planned Behavior

The online learning model offers students a variety of learning opportunities. Although the online interaction between teachers and students is frequently unsatisfactory, the game element itself has features that can make up for the lack of interactivity during the online interaction between teachers and students. Through an empirical research method that combines the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB), this study investigates college students' intention to participate in gamified online interactive platforms in Guangdong Province and Macao. It also introduces additional external variables to build a theoretical model for the study. According to the study, three mediating variables-perceived usefulness, perceived enjoyment, and perceived behavioral control-were found to mediate between visual learning style and engagement intention, respectively. And perceived usefulness and perceived enjoyment serve as mediators between perceptual behavioral control and intention to interact, respectively. Finally, recommendations are offered for the future practical implementation of gamified online interaction platforms in the classroom based on the study's findings.