How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement

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Research Conducted at Macao Polytechnic Institute Has Updated Our Knowledge about Interactive Marketing (How Social Media Advertising Features Influence Consumption and Sharing Intentions: the Mediation of Customer Engagement)
Ji, C., BAPTISTA MIEIRO, S. M. & HUANG, G.
18/04/23
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新聞/媒體: Press/Media