How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement

Chunli Ji, Susana Mieiro, Guihai Huang

研究成果: Article › 同行評審

32 引文斯高帕斯（Scopus）

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Research Conducted at Macao Polytechnic Institute Has Updated Our Knowledge about Interactive Marketing (How Social Media Advertising Features Influence Consumption and Sharing Intentions: the Mediation of Customer Engagement)
Chunli Ji, SUSANA MARGARIDA BAPTISTA MIEIRO & GUIHAI HUANG
18/04/23
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新聞/媒體: Press/Media