How to attract and retain Generation Y employees? An exploration of career choice and the meaning of work

This study investigates Generation Y employees’ career choices and selection criteria as well as the underlying needs each criterion fulfills. A career choice ladder is presented to conceptualize the hierarchical nature of the criteria and career needs. This study also explores the relationship of the meaning of work to Generation Y employees’ career choices and how it may influence their commitment outcomes. It adopts a longitudinal qualitative inquiry approach. This study bridges the gap in the literature between employee motivation and career/job choices. It offers a fuller understanding of the specific attributes and dimensions of career choices and their interrelationship with employee motivations.