TY - GEN
T1 - New Technologies in Casino Marketing
AU - Liu, Matthew Tingchi
AU - Wang, Sharon Xiao
AU - Loi, Hoi Ngan
AU - Xu, Manman
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.
PY - 2025
Y1 - 2025
N2 - Technological advancements are transforming the gambling industry. This article provides an overview of emerging technologies in casino marketing, focusing on their impacts and benefits. Artificial intelligence (AI) and machine learning (ML) offer deep customer insights and optimize marketing strategies. Big data enhances customer segmentation and precision marketing. Mobile and online platforms boost engagement, while augmented reality (AR) and virtual reality (VR) create immersive experiences. Blockchain and cryptocurrency improve transaction security, and the Internet of Things (IoT) enhances operational efficiency. Biometrics, facial recognition, and chatbots improve security, personalization, and support. Geolocation services enable targeted promotions. This article helps stakeholders, including casino operators, marketers, developers, and policymakers, leverage these technologies to enhance efficiency, customer satisfaction, and maintain a competitive edge in the evolving market.
AB - Technological advancements are transforming the gambling industry. This article provides an overview of emerging technologies in casino marketing, focusing on their impacts and benefits. Artificial intelligence (AI) and machine learning (ML) offer deep customer insights and optimize marketing strategies. Big data enhances customer segmentation and precision marketing. Mobile and online platforms boost engagement, while augmented reality (AR) and virtual reality (VR) create immersive experiences. Blockchain and cryptocurrency improve transaction security, and the Internet of Things (IoT) enhances operational efficiency. Biometrics, facial recognition, and chatbots improve security, personalization, and support. Geolocation services enable targeted promotions. This article helps stakeholders, including casino operators, marketers, developers, and policymakers, leverage these technologies to enhance efficiency, customer satisfaction, and maintain a competitive edge in the evolving market.
KW - AI
KW - Casino marketing
KW - Gambling
UR - https://www.scopus.com/pages/publications/105009290205
U2 - 10.1007/978-981-96-3077-6_2
DO - 10.1007/978-981-96-3077-6_2
M3 - Conference contribution
AN - SCOPUS:105009290205
SN - 9789819630769
T3 - Smart Innovation, Systems and Technologies
SP - 23
EP - 38
BT - Marketing and Smart Technologies - Proceedings of ICMarkTech 2024
A2 - Reis, José Luís
A2 - Santos, José Paulo Marques dos
A2 - Gomes, Luís Mendes
A2 - Bogdanovic, Zorica
PB - Springer Science and Business Media Deutschland GmbH
T2 - International Conference on Marketing and Technologies, ICMarkTech 2024
Y2 - 5 December 2024 through 7 December 2024
ER -