Omni-Channel and Marketing Communication in Second-Hand Luxury Trade Business: Examples from Two Leading Companies in the USA and China

Kathryn Bei Deng; Matthew Tingchi Liu; Sharon Xiao Wang; Hoi Ngan Loi

doi:10.1007/978-981-97-3698-0_30

Omni-Channel and Marketing Communication in Second-Hand Luxury Trade Business: Examples from Two Leading Companies in the USA and China

Kathryn Bei Deng
, Matthew Tingchi Liu
, Sharon Xiao Wang
, Hoi Ngan Loi

研究成果: Conference contribution › 同行評審

摘要

The study aims to investigate the second-hand luxury omni-channel trade business by reviewing global and Chinese literature and case studies. Through studying two successful industrial leaders (in the USA and China) on their omni-channel strategy with a resource-based view (RBV) model, technology application and resource allocation (between online and offline channels as a whole omni-channel platform) are necessary for integration to secure supply chain. The seamless service, the authentication standardisation, and the lifestyle community are essential elements for omni-channel development. This study can help second-hand luxury business who is looking for an omni-channel integration or transformation to gather relevant insights for strategic considerations.

原文	English
主出版物標題	Marketing and Smart Technologies - Proceedings of ICMarkTech 2023
編輯	José Luís Reis, Marc K. Peter, Luís Paulo Reis, Zorica Bogdanovic
發行者	Springer Science and Business Media Deutschland GmbH
頁面	425-441
頁數	17
ISBN（列印）	9789819736973
DOIs	https://doi.org/10.1007/978-981-97-3698-0_30
出版狀態	Published - 2025
對外發佈	是
事件	International Conference on Marketing and Technologies, ICMarkTech 2023 - Prague, Czech Republic 持續時間: 30 11月 2023 → 2 12月 2023

出版系列

名字	Smart Innovation, Systems and Technologies
卷	393
ISSN（列印）	2190-3018
ISSN（電子）	2190-3026

Conference

Conference	International Conference on Marketing and Technologies, ICMarkTech 2023
國家/地區	Czech Republic
城市	Prague
期間	30/11/23 → 2/12/23

UN SDG

此研究成果有助於以下永續發展目標

Decent work and economic growth
Responsible consumption and production

存取文件

10.1007/978-981-97-3698-0_30

其它文件與鏈接

Link to publication in Scopus

引用此

Deng, K. B., Liu, M. T., Wang, S. X., & Loi, H. N. (2025). Omni-Channel and Marketing Communication in Second-Hand Luxury Trade Business: Examples from Two Leading Companies in the USA and China. 於 J. L. Reis, M. K. Peter, L. P. Reis, & Z. Bogdanovic (編輯), Marketing and Smart Technologies - Proceedings of ICMarkTech 2023 (頁 425-441). (Smart Innovation, Systems and Technologies; 卷 393). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-981-97-3698-0_30

Deng, Kathryn Bei ; Liu, Matthew Tingchi ; Wang, Sharon Xiao 等. / Omni-Channel and Marketing Communication in Second-Hand Luxury Trade Business : Examples from Two Leading Companies in the USA and China. Marketing and Smart Technologies - Proceedings of ICMarkTech 2023. 編輯 / José Luís Reis ; Marc K. Peter ; Luís Paulo Reis ; Zorica Bogdanovic. Springer Science and Business Media Deutschland GmbH, 2025. 頁 425-441 (Smart Innovation, Systems and Technologies).

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title = "Omni-Channel and Marketing Communication in Second-Hand Luxury Trade Business: Examples from Two Leading Companies in the USA and China",

abstract = "The study aims to investigate the second-hand luxury omni-channel trade business by reviewing global and Chinese literature and case studies. Through studying two successful industrial leaders (in the USA and China) on their omni-channel strategy with a resource-based view (RBV) model, technology application and resource allocation (between online and offline channels as a whole omni-channel platform) are necessary for integration to secure supply chain. The seamless service, the authentication standardisation, and the lifestyle community are essential elements for omni-channel development. This study can help second-hand luxury business who is looking for an omni-channel integration or transformation to gather relevant insights for strategic considerations.",

keywords = "Circular economy, Omni-channel retail, Pre-owned luxury, Second-hand luxury, Sustainable fashion",

author = "Deng, \{Kathryn Bei\} and Liu, \{Matthew Tingchi\} and Wang, \{Sharon Xiao\} and Loi, \{Hoi Ngan\}",

note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.; International Conference on Marketing and Technologies, ICMarkTech 2023 ; Conference date: 30-11-2023 Through 02-12-2023",

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Deng, KB, Liu, MT, Wang, SX & Loi, HN 2025, Omni-Channel and Marketing Communication in Second-Hand Luxury Trade Business: Examples from Two Leading Companies in the USA and China. 於 JL Reis, MK Peter, LP Reis & Z Bogdanovic (編輯), Marketing and Smart Technologies - Proceedings of ICMarkTech 2023. Smart Innovation, Systems and Technologies, 卷 393, Springer Science and Business Media Deutschland GmbH, 頁 425-441, International Conference on Marketing and Technologies, ICMarkTech 2023, Prague, Czech Republic, 30/11/23. https://doi.org/10.1007/978-981-97-3698-0_30

Omni-Channel and Marketing Communication in Second-Hand Luxury Trade Business: Examples from Two Leading Companies in the USA and China. / Deng, Kathryn Bei; Liu, Matthew Tingchi; Wang, Sharon Xiao 等.
Marketing and Smart Technologies - Proceedings of ICMarkTech 2023. 編輯 / José Luís Reis; Marc K. Peter; Luís Paulo Reis; Zorica Bogdanovic. Springer Science and Business Media Deutschland GmbH, 2025. p. 425-441 (Smart Innovation, Systems and Technologies; 卷 393).

研究成果: Conference contribution › 同行評審

TY - GEN

T1 - Omni-Channel and Marketing Communication in Second-Hand Luxury Trade Business

T2 - International Conference on Marketing and Technologies, ICMarkTech 2023

AU - Deng, Kathryn Bei

AU - Liu, Matthew Tingchi

AU - Wang, Sharon Xiao

AU - Loi, Hoi Ngan

N1 - Publisher Copyright: © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.

PY - 2025

Y1 - 2025

N2 - The study aims to investigate the second-hand luxury omni-channel trade business by reviewing global and Chinese literature and case studies. Through studying two successful industrial leaders (in the USA and China) on their omni-channel strategy with a resource-based view (RBV) model, technology application and resource allocation (between online and offline channels as a whole omni-channel platform) are necessary for integration to secure supply chain. The seamless service, the authentication standardisation, and the lifestyle community are essential elements for omni-channel development. This study can help second-hand luxury business who is looking for an omni-channel integration or transformation to gather relevant insights for strategic considerations.

AB - The study aims to investigate the second-hand luxury omni-channel trade business by reviewing global and Chinese literature and case studies. Through studying two successful industrial leaders (in the USA and China) on their omni-channel strategy with a resource-based view (RBV) model, technology application and resource allocation (between online and offline channels as a whole omni-channel platform) are necessary for integration to secure supply chain. The seamless service, the authentication standardisation, and the lifestyle community are essential elements for omni-channel development. This study can help second-hand luxury business who is looking for an omni-channel integration or transformation to gather relevant insights for strategic considerations.

KW - Circular economy

KW - Omni-channel retail

KW - Pre-owned luxury

KW - Second-hand luxury

KW - Sustainable fashion

UR - https://www.scopus.com/pages/publications/105001325009

U2 - 10.1007/978-981-97-3698-0_30

DO - 10.1007/978-981-97-3698-0_30

M3 - Conference contribution

AN - SCOPUS:105001325009

SN - 9789819736973

T3 - Smart Innovation, Systems and Technologies

SP - 425

EP - 441

BT - Marketing and Smart Technologies - Proceedings of ICMarkTech 2023

A2 - Reis, José Luís

A2 - Peter, Marc K.

A2 - Reis, Luís Paulo

A2 - Bogdanovic, Zorica

PB - Springer Science and Business Media Deutschland GmbH

Y2 - 30 November 2023 through 2 December 2023

ER -

Deng KB, Liu MT, Wang SX, Loi HN. Omni-Channel and Marketing Communication in Second-Hand Luxury Trade Business: Examples from Two Leading Companies in the USA and China. 於 Reis JL, Peter MK, Reis LP, Bogdanovic Z, 編輯, Marketing and Smart Technologies - Proceedings of ICMarkTech 2023. Springer Science and Business Media Deutschland GmbH. 2025. p. 425-441. (Smart Innovation, Systems and Technologies). doi: 10.1007/978-981-97-3698-0_30

Omni-Channel and Marketing Communication in Second-Hand Luxury Trade Business: Examples from Two Leading Companies in the USA and China

摘要

出版系列

Conference

UN SDG

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指紋

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