Service encounter failure, negative destination emotion and behavioral intention: An experimental study of taxi service

Jing (Bill) Xu, Libo Yan, Connie K.Y. Mak

研究成果: Article同行評審

20 引文 斯高帕斯(Scopus)

摘要

The relationship between transportation and tourism has not been fully explored in tourist research. The effects of transportation services at destinations, particularly with service encounter failures, on tourists' perceptions of the destinations and their behavioral intentions have not been considered. We examine taxis, a main form of tourist transportation, and assess how tourists evaluate the service encounter failures. Our sample of 308 residents in Hong Kong participated in an online experiment with a 2 × 2 between-subject experimental design. The results indicated that both dishonesty and inhospitality were regarded as attributes of taxi service failures and can contribute to tourists' negative emotions regarding destinations. The negative emotions were found to be a strong predictor of tourists' negative behavioral intentions, including their intentions to post negative online reviews and not to revisit. The implications are also discussed about managing transportation services such as taxis for destination marketing and management.

原文English
文章編號100886
期刊Tourism Management Perspectives
40
DOIs
出版狀態Published - 10月 2021
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