TY - GEN
T1 - What are health website visitors doing? Insights from visualisations towards exploratory search
AU - Pang, Patrick Cheong Iao
AU - Harrop, Mitchell
AU - Verspoor, Karin
AU - Pearce, Jon
AU - Chang, Shanton
N1 - Publisher Copyright:
Copyright © 2016 ACM.
PY - 2016/11/29
Y1 - 2016/11/29
N2 - Understanding the navigation flows of health website visitors can lead to strategies for improved support for health information-seeking. In this study, we have obtained the navigation data of visitors to Better Health Channel - one of the largest consumer health information websites in Australia, and visualised the data to compare the different patterns of visitors' activities, as accessed on desktop and mobile devices. These visualisations provide insights about the preferences for search strategies, and the traffic flows patterns of visitors. We then discuss these insights with the existing work of health information-seeking behaviour. This paper extends our observations to design recommendations, specifically to facilitate exploratory search in health information-seeking, and establishes directions for future research.
AB - Understanding the navigation flows of health website visitors can lead to strategies for improved support for health information-seeking. In this study, we have obtained the navigation data of visitors to Better Health Channel - one of the largest consumer health information websites in Australia, and visualised the data to compare the different patterns of visitors' activities, as accessed on desktop and mobile devices. These visualisations provide insights about the preferences for search strategies, and the traffic flows patterns of visitors. We then discuss these insights with the existing work of health information-seeking behaviour. This paper extends our observations to design recommendations, specifically to facilitate exploratory search in health information-seeking, and establishes directions for future research.
KW - Health information-seeking behaviour
KW - Information needs
KW - Information visualisation
KW - Navigation flows
UR - http://www.scopus.com/inward/record.url?scp=85011966098&partnerID=8YFLogxK
U2 - 10.1145/3010915.3011843
DO - 10.1145/3010915.3011843
M3 - Conference contribution
AN - SCOPUS:85011966098
T3 - Proceedings of the 28th Australian Computer-Human Interaction Conference, OzCHI 2016
SP - 631
EP - 633
BT - Proceedings of the 28th Australian Computer-Human Interaction Conference, OzCHI 2016
A2 - Parker, Callum
PB - Association for Computing Machinery, Inc
T2 - 28th Australian Computer-Human Interaction Conference, OzCHI 2016
Y2 - 29 November 2016 through 2 December 2016
ER -
