What makes integrated resort attractive? Exploring the role of experience encounter elements

Given that little is known about how the experience encounter elements affect experience value and ultimately visitors’ attractiveness perception. This study constructs and tests a framework in this vein by using a set of data (513 respondents) collected in Macao. Results from PLS-SEM revealed that experience encounter elements have significant influences on attractiveness perception via the mediating effects of experience value. The R² and Q² values indicate that the structural model is acceptable and has good predictive accuracy. This study sheds light on exploring experience encounter framework in the tourism and hospitality context for theoretical researchers and practitioners.