Why do consumers review doctors online? Topic modeling analysis of positive and negative reviews on an online health community in China

研究成果: Conference contribution同行評審

11 引文 斯高帕斯(Scopus)

摘要

Consumers often learn from others through a social learning process (e.g. electronic word of mouth) before making decisions. From the e-business perspective, online reviews have changed how people select products and services, and no doubt it is the same in the e-health sector. In this study, we examine online reviews of patients and health consumers for their doctors in an online health consultation platform in China. We combine machine learning and qualitative techniques to derive the themes of online reviews and the factors leading to positive and negative reviews. Our analysis demonstrates that service levels of hospitals, doctors' communication skills and their professional skills influence the sentiment of reviews. Our findings offer important insights into theories and practice for studying online reviews in the healthcare context.

原文English
主出版物標題Proceedings of the 53rd Annual Hawaii International Conference on System Sciences, HICSS 2020
編輯Tung X. Bui
發行者IEEE Computer Society
頁面705-714
頁數10
ISBN(電子)9780998133133
出版狀態Published - 2020
對外發佈
事件53rd Annual Hawaii International Conference on System Sciences, HICSS 2020 - Maui, United States
持續時間: 7 1月 202010 1月 2020

出版系列

名字Proceedings of the Annual Hawaii International Conference on System Sciences
2020-January
ISSN(列印)1530-1605

Conference

Conference53rd Annual Hawaii International Conference on System Sciences, HICSS 2020
國家/地區United States
城市Maui
期間7/01/2010/01/20

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