摘要
Forced shopping associated with zero-fare tours may cause conflicts between tour participants and local guides. This study applied the attribution theory to examine bloggers' online responses to a tragic event caused by forced shopping in Hong Kong, and the purpose was to explore why the zero-fare phenomenon is robust and who should be responsible for the unethical business. The stakeholders were identified and categorized into four types within a two-dimension (interest and influence) framework. The bloggers’ attribution processes disclosed the causes and responsibility holders of zero-fare tours. The study results have implications for destinations that depend on a price-driven market.
原文 | English |
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頁(從 - 到) | 226-233 |
頁數 | 8 |
期刊 | Journal of Hospitality and Tourism Management |
卷 | 45 |
DOIs | |
出版狀態 | Published - 12月 2020 |
對外發佈 | 是 |