Zero-fare tours through the lens of a fatal conflict

研究成果: Article同行評審

7 引文 斯高帕斯(Scopus)

摘要

Forced shopping associated with zero-fare tours may cause conflicts between tour participants and local guides. This study applied the attribution theory to examine bloggers' online responses to a tragic event caused by forced shopping in Hong Kong, and the purpose was to explore why the zero-fare phenomenon is robust and who should be responsible for the unethical business. The stakeholders were identified and categorized into four types within a two-dimension (interest and influence) framework. The bloggers’ attribution processes disclosed the causes and responsibility holders of zero-fare tours. The study results have implications for destinations that depend on a price-driven market.

原文English
頁(從 - 到)226-233
頁數8
期刊Journal of Hospitality and Tourism Management
45
DOIs
出版狀態Published - 12月 2020
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